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New Hospitality Emphasis in Management Degree at ASUMH

New Hospitality Emphasis in Management Degree at ASUMH Meets Local Tourism-Related Industry Needs

The Twin Lakes area has long been known as a paradise for vacationers and tourists.  Beginning this fall, Arkansas State University-Mountain Home (ASUMH) will introduce a new Hospitality emphasis in the Associate of Applied Science in Management program.  This new emphasis is designed to meet the needs of the Twin Lakes Area hospitality/tourism market.  ASUMH will provide students with classes, activities and work experiences designed to foster their personal, academic and professional growth. Admissions specialists are accepting applications now for the program that will begin when fall classes start on August 18.

“ASUMH is located in one of America’s most beautiful mountain ranges where nature lovers and sportsmen from all over come to take advantage of our fresh air, national forests and clear water. Hiking, floating, fishing, hunting, camping and folk centers draw people who take advantage of our local hotels, resorts and restaurants.  These local businesses require a knowledgeable and friendly staff,” said Dr. Martin Eggensperger, Vice Chancellor for Academics at ASUMH. “These local businesses have requested that we help them build such a skilled staff.”

The new emphasis will include a variety of courses focusing on management and customer service. “The hospitality industry is very competitive, even here in Mountain Home,” said Leda Thompson, hospitality instructor at ASUMH.  “We want to provide well trained, customer-service oriented employees through this program.”  The emphasis is made up of 18 credit hours of instruction, which includes an internship.

“Our internships will provide students with an edge,” said Thompson, “in that they will apply and hone the required skills learned in our hospitality program.”  Thompson, who teaches many of the courses in the emphasis, including Sanitation and Safety, is ServSafe certified through the National Restaurant Association’s food protection manager certification exam.

Details of the Program:  Associate of Applied Science Management (60 total credit hours), Hospitality Emphasis

Hospitality Management Emphasis:

Introduction to Hospitality Management

Dining Service Management

Convention/Conference Sales and Service

Sanitation and Safety

Lodging Facilities Management

Hospitality Management Internship

Electives from Accounting, Business, Computer Information Systems, Economics – 3 credit hours

Emphasis Total:  18 credit hours

Course Descriptions:

BUS 1703 Introduction to Hospitality Management Introduces students to an overview of the hospitality industry, which includes various operational segments, historical perspectives on tourism and hospitality, and a comprehensive look at each department within the food-service and lodging industry. Students will receive an overview of the forces that shape the hospitality industry, and investigate the major trends in the hospitality and tourism industry while assisting the students with locating the tools to analyze and interpret those trends.

BUS 1723 Dining Service Management  Introduces the principles, concepts, and systems of professional table service. Topics include dining room organization, scheduling, and management of food service personnel.

BUS 2733 Convention/Conference Sales and Service Introduces students to the concepts related to the planning and operation of conventions, trade shows, professional meetings, and foodservice events.  Emphasis is placed on methods of marketing, selling, organizing, and producing conventions, events, and trade shows that will increase the financial environment of the facility.

BUS 1732  Sanitation and Safety Introduces the student to the study of personal cleanliness; sanitary practices in food preparation; causes, investigation, control of illness caused by food contamination and work place  safety standards.

BUS 2723 Lodging and Facilities Management Introduces students to an overview of the lodging management industry.  Students will explore various aspects of hotel/motel management; marketing, communications, and ethics, as well as, a detailed look into the important role that housekeeping plays in effective hotels and resorts. The course covers how to efficiently care for guestrooms and public spaces; and procedures to ensure a comfortable and pleasant guest experience.

BUS 2781 Hospitality Management Internship Applies classroom knowledge to the actual work situation.  A minimum 40 hours of supervised work experience in an approved training situation is required.  Should be taken the final semester.

For more information, or to enroll in the Associate of Applied Science in Management with a Hospitality Emphasis degree program at ASUMH, contact Admissions at (870) 508-6104.

 


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Christy Case Keirn, Director of Marketing and Public Relations
Phone:  870-508-6109
Fax:  870-508-6287
Email:  ckeirn@asumh.edu

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ASUMH asks that media contact the Office of Marketing and Public Relations with all questions and requests for visitation, interviews and access to information.  The office will work closely with media to ensure that all requests are handled in a timely manner.  Likewise, members of the ASUMH community who are approached directly by the media are to refer them to the Office of Marketing and Public Relations.  

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