The National Council for Marketing and Public Relations (NCMPR) honored Arkansas State University-Mountain Home with four Medallion Awards at its regional conference held in Santa Fe, New Mexico recently.
ASUMH’s Communications and Marketing team won a gold Medallion award in the TV/PSA Advertisement category for its 30-second commercial titled 3 Rivers, 2 Lakes, 1 Great Education. The team accepted bronze for its Video Shorts entry, College Promotional Brand Video entry, and Successful Recruitment or Marketing Program. The entry for Successful Recruitment or Marketing Program featured a Viewbook and other marketing materials that showcase the natural resources of the area along with the attributes of ASUMH in a campaign titled ASUMH: The Natural Choice.
"These awards are a tremendous honor. The Medallion Awards are the only regional competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges within our six-state district," stated Christy Keirn, Director of Communications and Institutional Advancement at ASUMH. District 4 covers Arkansas, Colorado, New Mexico, Oklahoma, Texas and Wyoming.
The winning video projects were developed as a collaborative effort between ASUMH's in-house marketing staff and the creative team at VisionAmp Marketing of Mountain Home. VisionAmp created the three video shorts to assist the college in recruiting non-traditional students into healthcare, technology and business programs. In addition, they assisted the college in developing a two-minute college brand video and a 30-second television commercial.
"Video is an amazing supplement to marketing strategy. Just for example, video on a website increases user time by up to two minutes. That's two minutes to tell your story in a captivating and engaging way that images and text just can't do," says James Moore, co-owner of VisionAmp and videographer. "We have had tremendous success with our video, helping grow our client's online presence and generating more interest and leads. We loved working together with ASUMH to create videos that tell their unique story and showcase their beautiful campus."
VisionAmp Marketing is a full service marketing agency in Mountain Home, Arkansas with an impressive portfolio of over 600 website builds in ten years and 200 monthly marketing clients they service. Video production has become a big part of business for VisionAmp, and they work with numerous clients to produce video assets for websites, television commercials, social media advertising, and training and instructional purposes.
Arkansas State University-Mountain Home is a public, open-access, two-year campus of the Arkansas State University System, primarily serving students in north-central Arkansas. ASUMH serves approximately 1,500 students each year from its campus located at 1600 South College Street in Mountain Home, AR 72653. For more information on the educational opportunities available at ASUMH, phone 1-870-508-6100 or visit the website ASUMH.edu.
Attached Photo (left to right): ASUMH staff along with members of VisionAmp’s team display NCMPR Medallion awards. Pictured left to right: Susannah Alms, VisionAmp Sr. Project Manager; Sarah Sikes, ASUMH Administrative Assistant in Marketing and Development; Christy Keirn, ASUMH Director of Communications and Institutional Advancement; James Moore, VisionAmp Owner/Executive Director; Greg Alexander, VisionAmp Owner/Lead Developer.
November 29, 2016 10:30:00 AM